Background Ben Winters, a visionary in the field of natural health solutions, began his journey at Lincoln University, earning a Bachelor of Commerce in Marketing from 1992 to 1995. His academic foundation laid the groundwork for his future endeavors in the health and wellness industry.

Early Career at Aroma: Ben Winters' Foundation in Marine Bio-Extraction

Joining a Family Tradition

In the initial phase of his professional journey, Ben Winters became part of a legacy that was close to his heart — Aroma NZ, a family business initiated by his grandfather. This connection not only introduced Ben to the world of sustainable marine farming but also ingrained in him a deep appreciation for his family’s dedication to environmental custodianship.

Aroma's Commitment to Sustainability

Aroma NZ, a symbol of New Zealand's rich natural heritage, is prominently known for its sustainable cultivation of Green Lipped Mussels. The company, situated in the serene Marlborough Sounds, is more than just a business; it represents New Zealand’s dedication to maintaining ecological balance and pioneering advancements in marine agriculture.

Balancing Tradition and Modernity

While the farming operations are located in the lush, marine-rich environment of the Marlborough Sounds, Aroma’s processing and distribution center is strategically placed in Christchurch. This geographic setup allows Aroma to blend traditional, sustainable farming practices with modern processing and distribution techniques, ensuring the highest quality of their marine products.

Foundation of a Sustainable Ethos

For Ben, Aroma NZ was not just a workplace but a foundational chapter in his life, instilling in him the values of ecological responsibility and innovation in marine cultivation. His early experiences at Aroma NZ played a crucial role in shaping his understanding of sustainable business practices and his commitment to preserving New Zealand’s natural beauty.

Hands-On Experience in Marine Extraction

At Aroma, Ben learned the multifaceted operations of the business. His role involved hands-on experience with advanced technology such as freeze-driers and CO2 mussel oil extraction machines. This practical involvement provided Ben with invaluable insights into the intricacies of producing high-quality marine extracts.

Aroma NZ is distinguished for its specialisation in freeze-dried Marine extracts, producing a range of notable products:

1. Green-lipped Mussel Powder (GlycOmega™-PLUS and GlycOmega™): Harvested from the unique ecosystem of the Marlborough Sounds, these premium mussel powders are used in dietary supplements for its rich nutritional profile.

2. Green-lipped Mussel Oil (GlycOmega™-Oil): Extracted through a special solvent-free process, this oil stands out for containing over 30 essential fatty acids, making it a unique supplement for human and pet dietary needs.

3. Green-lipped Mussel Extract Biolane™: A pioneering product in the market for over 45 years, Biolane™ harnesses the natural benefits of New Zealand’s perna canaliculus.

4. Oyster Powder (OystaZIN®): Derived from Pacific species oysters, this supplement is rich in glycogen, zinc, and taurine, ensuring purity and quality.

5. Marine Collagen Powder (RevitaCOL®): Sourced sustainably from New Zealand fish, this type 2 collagen is beneficial for ligaments, joints, hair, skin, and nails.

Foundation for Future Innovations

Ben's foundational years at Aroma were instrumental in shaping his future endeavors. The knowledge and skills he acquired here were pivotal in his journey towards innovative health solutions and the development of new products in the nutraceutical industry.

Expanding Horizons

Ben's tenure at Aroma is marked by significant achievements. He played a pivotal role in expanding the drying and oil extraction facilities, which were instrumental in enhancing the company's production capabilities. His keen marketing acumen led to the successful expansion of Aroma's market reach, extending from New Zealand to international frontiers including the USA, Europe, South Korea, and Australia.

Innovation and Product Development

Ben's innovative spirit shone through in his efforts in new product development. He was instrumental in commercialising marine extracts, contributing to the development of Aroma's celebrated products, NUTREATS and Lifespan. These retail brands have since gained widespread recognition, being distributed in major pet shops and outlets worldwide as well as online.

Collaboration with Otago University

A significant milestone in Ben's career was the collaboration with Professor Tup and the team at the Otago University of NZ. This partnership led to the set up of farming and processing of the Dahlias as well as the production of Dahlia4™, a natural blood sugar support supplement. Dahlia4™, with its unique bio-functional compounds, is designed to maintain healthy glucose levels while supporting cardiovascular and eye health.

Revolutionising Blood Glucose Supplement Research

Ben's collaboration with Otago University's Associate Professor Alexander Tups and his research team has been a game-changer in blood glucose supplement research. The University team's discovery of a plant-derived substance from the dahlia plant, combined with additional plant molecules, resulted in Dahlia4 (DE-BIS276®). This product stands out as the world’s first research-backed dahlia extract. Dahlia4 has gained international attention, with Dahlia4 being featured in medical news channels and magazines.

A Legacy of Experience and Expertise

Ben Winters' journey with Aroma and Lifespan is a testament to his commitment to natural health solutions. His dedication to innovation continues to impact lives positively, making him a revered figure in the health supplement industry.